As part of my internship with Bison Transport, I was asked to refresh some of the dated logos used for their auxiliary programs. Likewise in a corporate setting, consistency is key. The problem I faced was to create something that would look different enough from the actual company logo but still had to conform to the branding standards. I isolated elements from the company logo itself and developed this set of logos that not only stand alone as a separate entity but work well in unity with one another and the company logo.
